Google Answer to: “How Can I Improve My Site’s Ranking?”

Evil GoogleI was logged i my Google Webmaster Tools account & noticed that linked question: How can I improve my site’s ranking?, I followed the link & was rather surprised by the answer even if somehow I already knew it:

“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

What surprised me is that this answer came from Google, I expected they’d instead talk about how you should care about the quality of your site’s content (to improve your site’s ranking), but they gave a simple & strange answer: “ranking = back-links”

Well, everyone knows the importance of back-links for Search Engines, but it shouldn’t be an answer to this precise question especially coming from Google; first because back-links to mean something should be natural, & second, it’s known how the search leader was chasing lately sites selling links & others buying them, & how it reduced some sites’ Page Rank to Zero because of some paid reviews they made. Now it’s like it’s encouraging Webmasters to buy links or worse get them using Spam, or else (third option) exchange links with the “high-quality sites”, which is hard especially for new sites, limit tolerated & not as good as the one way links.